How to do SEO for your WordPress website?

How to do SEO for your WordPress website?

Whether your goal through your website is to entertain, inform, sell or promote, you need as many as eyes possible on your website. In simple words, the more internet traffic you get, the easier it will be to developing a consistent following that you can actually count on for the success of your website.

The age old question in the history of web arises, how to drive more traffic?

There are numerous ways to have more people visit your website. While anyone can use social media and networking sites like Facebook, Twitter and YouTube to drive more people to your actual website, successful businesses make use of a feature called Search Engine Optimization (SEO) to reach more eyes. Simply put, SEO is a combination of various techniques and strategies that are used to help your website rank better in search engine results.

Related Article: Ultimate WordPress SEO Guide for Beginners

I often find myself typing words into Google or Bing search throughout the day and if a website ranks higher than the competition for a certain keyword, such as smartphone or a hairdryer, I will likely click on its URL before visiting other webpages down the list. When done right, SEO ensures your website ranks on the top of the search results and stays there until and unless your competitors employ effective SEO techniques. There is no other way to appear on page one of the search results, except Search Engine Marketing (SEM), but that also depends on SEO to be effective.

There are plenty of ways to optimize your WordPress website pages for search results. Below I have laid down some key strategies:

Select a SEO-compatible theme

Theme is one of the most significant components of a WordPress website as it will determine the look and layout of your site, but what most people do not know is that a great theme can provide improved functionality and plays an important role in optimizing the SEO of your website.

When deciding on a theme, it is better to select one that was designed keeping SEO in mind because it will be compatible with features like heading tags. Divi, SEO Crawler, and MH Magazine are some examples of professional themes for effective on-page SEO. Crawl day and night… good structure

Pick a plug-in for better SEO

Users who are new to WordPress may not be familiar with its greatest weapon, plug-ins. They are pre-written pieces of codes that provide improved functionality and new features, and can be installed on your website as add-ons. In the WordPress directory, there are plugins for nearly everything, ranging from better security, performance boost to enhanced optimization for search engines.

SEO-plugins such as Yoast and All-in-one SEO provide extensive optimization features, like XML Sitemap functionality and their Page analysis tool will examine components, such as your website’s meta descriptions, title and image tags. Put simply, a great plugin will help you understand how your website will perform in a related keyword search.

Modify the permalink structure

Permanent URLs that direct visitors to individual pages and posts on your website are called Permalinks. These links are what visitors will use to view your website in their internet browsers and therefore, how they look matters. Clear web addresses that describe the content on a page will make easier for search engine robots to understand and consequently, rank your website better. WordPress features several permalink structures to choose from for your web pages, including both numeric and word-based identifiers, such as post title, date/time and also a custom option which you can use to create catchy address that neither the search engine or your target audience will forget.

Incorporate frequently used keywords into your content

The concept of keywords is not new and there is a good chance you already understand the idea behind it. Keywords are short phrases or combination of words that greatly relate to your content. Keywords are what people type in Google or Yahoo search bar to find relevant websites, so when the content you post intelligently contains these frequently searched words, especially in the title, headings and the text itself, search engine crawlers will be able to comprehend your website and content effectively and in turn, will rank your websites higher in the search results.

Some other tips and tricks include external links, appropriate H1 and H2 headings, and a 24×7 responsive web-hosting server.

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